Hannah WrightWrite something about yourself. No need to be fancy, just an overview. I spent my summer as the digital marketing and analytics intern at OhioHealth. I was given this position in March and started in May, and it has changed my life for the better. When starting school, I knew internships were important, but I didn’t realize just how important they were. Moving into upper-level classes at Otterbein and starting my year-long commitment with OhioHealth taught me that working hard and performing well during your internship is so valuable.
After attending a new associate orientation for OhioHealth, I was beyond excited to start working at the corporate office in downtown Columbus. On my first day, I was eager to meet new people who shared the same interest as myself and put what I’ve learned in school about health communication and public relations to action. I was completely overwhelmed with how many people in the office were excited to meet me. This included digital marketing specialists, social media specialist, direct digital marketing managers, directors and more. OhioHealth is filled with associates from all different realms of marketing and communications, and they are great with interns. Getting to meet specialists, senior specialists, directors, etc. from different areas of marketing and communications really helped me to decide what path of PR I want to follow. After a few weeks of getting acclimated to working in such a highly respected place, not only at Otterbein but in Ohio communities as well, I quickly realized how much I enjoy PR. I knew who everyone in the marketing and communications department was. I learned their name and title, what they do for OhioHealth and my favorite aspect of meeting new associates was asking them how they made it to where they are now. Many associates came from other organizations or agencies but a number of them were previously interns at OhioHealth, which is awesome to hear. Within the first day, I started getting put on projects. Being the digital marketing and analytics intern, I had many different roles. I directly reported to the digital direct marketing manager, and we both worked on the CRM (customer relationship management) and analytics team. We had a team of five people that included my boss, the CRM/analytics director, a senior analyst, a CRM consultant and myself. Our team works to analyze data for OhioHealth, mainly from email marketing campaigns and social media posts. As I worked over the summer, the OhioHealth CRM/analytics team was starting new email marketing campaigns through a platform called ActOn. We were looking to engage with patients and customers that were in the scope of OhioHealth facilities and physicians. In addition to this, I also supported our digital marketing team. I did this by running all of the OhioHealth social media platforms and using Yext, our CME (content management system) to update our Google local listings for both OhioHealth facilities and physicians. Having an internship at OhioHealth this summer taught me many more aspects of health communication and public relations than I could ever ask for. I was certainly challenged and acquired many different skills that I wouldn’t have learned outside of my internship. I will forever cherish the opportunity I had to work with OhioHealth and learn from marketing and communications associates.
0 Comments
Leave a Reply. |
Otterbein
|