By: Abby Dawson ‘17
Otterbein PRSSA Secretary
The 2014 PRSSA Partners Regional Conference took place at The Ohio State University on Saturday, April 12. Freshman Abby Dawson, sophomore Adam Piccin and junior Jonathan Hill, three students from Otterbein’s chapter, attended the conference.
There were many speakers present at the conference, including the keynote speakers, Dan Guitteau, Executive Director at Golin Harris in Dallas, Texas, and Victoria Trapp, Global Transition Manager at Nike, Inc. Dawson and Piccin also heard from professionals that hold positions at big name organizations, such as Facebook and the PGA Memorial Tournament.
The day was broken into sessions that all tied back to the theme, “insPiRation: Looking Forward to the Future of Public Relations.” These sessions ranged in topic and included information on brand journalism, international public relations, entrepreneurship in public relations and word-of-mouth marketing.
This was the first of many PRSSA events Dawson plans on attending. Piccin attended national conference last fall and could not wait for this event.
“The panel sessions were my favorite part of the day,” Dawson said. “I really loved the diverse topics they covered and being able to ask a lot of questions. I feel much more knowledgeable about the subjects now.”
Dawson and Piccin both feel so fortunate to have had the chance to attend the conference. It reminded them how important PRSSA is and how many people share the same love for public relations as they do.
“The Ohio State University PRSSA chapter hosted an awesome regional conference this year,” Piccin said. ”The whole event was incredibly well-organized, informative, engaging and inspirational.“
This coming fall, PRSSA National Conference will be held in Washington, D.C. Several Otterbein PRSSA members plan to attend. Please contact Otterbein PRSSA at PRSSA@otterbein.edu with questions about the conference, or check out the PRSSA 2014 National Conference website.